After only 4 years after its inception, my company had become one of the leaders in its industry in the US and Canada. It had over 6 branches in the major cities in these countries. This growth had seen it earn high profits which catered for all its expenses including rent. However, rising rent rates and the bad economy contributed to a decrease in net profits. This in turn negatively affected our expansion plans. 

The company has a website. It was quite effective in introducing our business to potential clients. The problem was in our industry, face to face meeting prior to getting into a contract was unavoidable. For our North American clients, this was quite easy as the meetings would be held in our branches.

However, we had potential clients calling in from Europe. We didn't have an office in Europe which either meant a representative traveling across the Atlantic to meet the client or, letting the opportunity pass by. The latter occurred more as the travel, accommodation and conference room fees ate into the business' expenditure. In addition, we lost many potential clients as they preferred working with a business which had a presence in one of Europe's major cities.

We weren't ready to rent a commercial office in Europe's cities as we found the rates there a bit high. This would only worsen our rent crisis. However, we weren't ready to give up on our expansion plans to open business in Europe. Our best option now was to rent a virtual office in one of Europe's cities. London was our choice city due to its centralized location and popularity as a business hub. To keep our rates low, we decided to seek a cheap virtual office in London. After doing our search, we found the perfect virtual office for our operations. It provided all the benefits of normal office space. The best thing is that we also have selection of meeting rooms to meet our clients when the need arises. Thanks to the virtual office, business in Europe has grown exceptionally.

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